After 12 years in the wine industry, he came to furniture-making business through craftsmanship and art, having struck acquaintance with a cabinet-maker. This meeting marked a turning point — it was then that the idea of creating his own furniture brand emerged. And in a year, it was made a reality: in July 2017, the first items were produced.
In 2026, the Granovsky brand gained recognition not only in Russia but also globally, winning two prestigious awards: a "Silver Winner" at the London Design Awards for the Sigma collection and second place at the ARTDOM awards.